Author Archives: Madhu Chadha

LinkedIn Ads: Why Do They Matter?

Founded in 2002 as a networking site for career-minded professionals, LinkedIn has grown over the years to become one of the world’s most popular and widely used social media platforms. Decision-makers, with twice the buying power of average audiences, have …

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Update on Google’s Helpful Content for Digital Marketers

Since its inception in 1998, Google Search has grown to be the most-visited website in the world, handling more than 8.5 billion searches per day1. Every day, millions of people turn to Google for helpful information on various topics. And …

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Digital Word of Mouth: What Does It Mean?

With the digital landscape continuously evolving, brands have had to get creative when it comes to connecting with their target audience. One strategy that has gained traction in recent years is digital word of mouth (DWOM) – using digital channels …

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The 5 Steps to a Successful Social Media Branding Strategy

In today’s digital world, social media has become essential to any successful business. However, with over 70% of businesses now using platforms like Twitter, Facebook, and Instagram to boost their brand image, grow customer loyalty and engagement, as well as …

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Discover The Best Branding Strategy On Social Media

We live in a world where social media dominates our everyday lives. Consumers express their opinions and interact with brands on social media platforms. To build an authentic and strong brand presence, you need to amplify your social media strategy …

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Top E-Commerce Trends For 2023

E-commerce has experienced fierce competition in recent years. In order to grow their revenue, brands are now optimizing their online businesses. By 2025, e-commerce revenue is expected to reach 569 billion U.S. dollars.  Get your business online now if you …

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How to design the perfect digital marketing strategy for your business?

With the ever-changing world of technology, focusing on the digital world is essential. No matter what type of business you run, you need a digital marketing strategy. It helps you convert anyone online who shops or searches for products or …

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Everything you need to know about SEO in 2023

You must understand how search engine optimization (SEO) works if you want to see your businesses succeed online. A well-crafted SEO strategy is the foundation of your digital presence. With it, you’ll get more traffic, gain more exposure, and attract …

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Leverage Social Media To Draw Traffic To Your Website

Social media has evolved from simple online platforms that help people connect with each other to powerful marketing tools that drive traffic to websites. That is because people are now connected to social media like never before, with six billion …

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The Significance Of Chatbot For Your Website

In the recent past, chatbots have become increasingly popular. In fact, the majority of internet consumers (80%) have interacted with a chatbot at some point. This is because most businesses have recognized the immense benefits that chatbots bring to their …

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Why Your Website Needs To Be Mobile Friendly

As technology has evolved, the importance of having a mobile-friendly website has increased, and for a good reason! Mobile devices are all around us, and we use them constantly. In fact, a recent study showed that mobile traffic accounts for …

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Local SEO Strategies To Rank Your Business

As the eCommerce landscape continues to grow more competitive, businesses are increasingly turning to local SEO to stand out from the crowd and get their products in front of the right customers.  This powerful marketing tool helps small businesses reach …

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