Email marketing has come a long way since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email in 1978 (which reportedly led to sales of $13 million).1 Today, it still remains one of the most effective marketing channels,
Archives for March 2023
AI Apps: How Do They Fit Into Your Digital Strategy?
Artificial intelligence (AI) has rapidly become a key player in the digital landscape, transforming how businesses operate and communicate with customers. In fact, AI technology is being populated on such a scale that the global market value of AI is
LinkedIn Ads: Why Do They Matter?
Founded in 2002 as a networking site for career-minded professionals, LinkedIn has grown over the years to become one of the world's most popular and widely used social media platforms. Decision-makers, with twice the buying power of average
Update on Google’s Helpful Content for Digital Marketers
Since its inception in 1998, Google Search has grown to be the most-visited website in the world, handling more than 8.5 billion searches per day1. Every day, millions of people turn to Google for helpful information on various topics. And as a