Data Analytics Services

Data Analytics Services

Expert Data Analytics Consulting in Phoenix AZ

Data is now considered a key competitive asset for any business – not only do you need to collect and manage data but to really benefit, you have to analyze and understand it in such a way that applies to meeting your business goals.

If you’ve ever taken a peek at Google Analytics, the sheer volume of information it’s collecting may have intimidated you – and this is a relatively simple interface! Machines are becoming more capable of collecting and synthesizing targeted data, which can be used, in a variety of marketing and business processes, thus improving efficiency and accuracy.

Through machine learning and AI, we are becoming more and more capable of gathering and utilizing data in such a way that it can benefit business – here are a few applications.

Customer Service

Because customers can access anything at the touch of a button, consumer behavior is changing, which means that more and more we need new ways of understanding and predicting how and why they are shopping. AI interfaces can collect large amounts of data in short periods of time, meaning that they can help us understand the buyer’s journey at the speed we need to target marketing.

To this end, companies are increasingly turning to AI-based applications like chatbots to help with customer service activities and improve customer loyalty. This is especially the case for businesses that want to have a 24/7-service presence, for instance. Some companies are even using chatbot features to deliver more personalized shopping experiences.

Decision Making

Ever heard of the Amazon Echo or Microsoft’s Cortana? These automatic personal assistants can take over menial, day-to-day tasks in order to clear up more time on your schedule to focus on business activities.

These are examples of very basic, pre-programmed “tasks” that AI interfaces are currently capable of. But as machine learning in Phoenix, AZ and beyond advances, they will become increasingly capable of performing higher-level administrative tasks (i.e. sorting resumes or calculating salaries) as well as having more complex conversations (i.e., via voice recognition). While of course, we’ll never have them making all of the decisions, there’s plenty of room for them to take on some tasks that acknowledge the use of large amounts of data or even require unbiased decision making.


Platforms available today use extensive networks of data to manage and streamline marketing operations via social networks. They can help you understand and budget for advertising costs, for instance, and even help you and your marketing team understand and measure engagement, information which they can then use to help target advertising campaigns.

Security & Risk Management

Protecting financial assets, securing intellectual property and maintaining excellent digital security systems are some other key areas that analytics can be used. This means that it’s now easier to protect yourself from fraud and even keep an eye on employees.

Are you looking for a data analytics or business intelligence professional in Phoenix, AZ? At WSI, we have extensive experience in helping clients reap substantial business benefits by employing advanced analytics, machine learning, and AI techniques.

Our team at WSI can help you to:

• Assessing your current data inventory and advice on additional data collection
• Analyzing data for business guidance
• Find ways to reduce costs and increase revenue via data analytics
• Understand your competition better so that you can get ahead

There are so many ways to use data analytics in Phoenix, AZ to help your business become more efficient, more competitive and improve your ROI. If you want to learn more about machine learning, AI, and predictive modeling for your Phoenix AZ business, contact us today!

Explore our services and discover why so many business owners have relied on WSI for timely, effective, and affordable digital marketing strategies.

Global Partners

Customer Experiences & Reviews

Fantastic web design team. Helpful. Informative. Knowledgeable. Prompt. Attentive. Professional. Easy to reach when a problem arrives. I highly recommend. I am very happy with my new website.

Jody Pectol- Owner- Zzeeks Pizza

WSI-Optimized Web Solutions did excellent work on updating our website when our previous web developer left the business. Our site has numerous pages and links for our loan originators. Madhu’s team expertly added the new loan originators’ pages and ensured all the links and contact pages worked properly. The owners of Arizona Mortgage Specialists, Inc. were very happy with the results!

Phil DeMund – Senior Mortgage Advisor- Arizona Mortgage Specialists

Our business has been using WSI-Optimized Web Solutions and highly recommend their SEO and web design services. Madhu is great to work with, very knowledgeable and our business is gaining momentum!

Jill Cone – Owner- New Mexico Metals

Madhu was very knowledgeable and wonderful to work with! I hired her to help me as my LinkedIn Coach. She has been nothing but exceptional and I feel confident using my LinkedIn profile to build connections and grow my company! Thank you! Madhu!

Fannie Hershberger – Owner- Citrine Accounting & Taxes

I hired WSI over a year ago to do all of my SEO. The results have been great and I have definitely seen a large increase in my business. Madhu is a pleasure to work with. She is very professional, knowledgeable and always there to answer any questions that you may have. I would definitely recommend using them for all of your SEO needs.

William Nankervis- Owner- Pizzazz Painting

Madhu has been a fantastic partner! She gives her time when needed to help other businesses and is an incredible resource and expert on digital media marketing. Highly recommend connecting with her to build a strong relationship with someone who cares deeply about the well-being if her clients and small businesses in the community.

Thomas Barr- Executive Director Local First Arizona

I met Madhu about a year ago thanks to the Chandler chamber and I’m forever grateful for that. She is extremely knowledgeable in her field, an amazing networker and advisor. I had the pleasure of listening to her present at the Chandler chamber, women in leadership luncheon about LinkedIn. Her exceptional knowledge with LinkedIn gave me great insight on how to make better use of my time and the tools within LinkedIn. I highly recommend working with and learning from Madhu!

Sylina Slider- Director of Sales & Marketing Medmetrics

Madhu has been a tremendous volunteer for Awaaz San Antonio, a San Antonio based nonprofit that assists South Asians affected by domestic violence. Since Awaaz started, Madhu has helped us educate the community on this critical issue through various events but most importantly, she created and maintains the Awaaz website. Awaaz does not have a physical location and relies on this website to connect with potential clients and provide resources to the community. Even though she moved from San Antonio, Madhu still contributes to Awaaz by sponsoring our website and maintaining it. Madhu’s dedication and passion has been invaluable to Awaaz and her work ethic has been instrumental for our organization. We are so glad that she is always part of our team!

Puja Tripathy- Board Member-Awaaz

I’ve known Madhu for several years now. Her web and traffic generating services are powerful and effective. She’s always professional. Business owners who want to take their business to the next level through their website and social media hire Madhu and her team because they know the job will be timely, professional, and productive. I personally recommend working with Madhu.

Rick Allen- Legal Shield Independent Rep

As a technology professional one of the hardest tasks is to find knowledgeable and professional partners to service client needs. I have found that Madhu Chadha has the professionalism that I am looking for in a business partner. I have also found that Madhu is very knowledgeable in the field of website design and online marketing for websites. She has a great way of explaining all of the technical jargon in a clear and concise manner. Our experience with Madhu in building our website was a great one! I highly recommend Madhu Chadha to all of my clients.

George Monroy- Monroy IT Services

Family Pest Control hired Madhu and her associates to increase our presence on-line by redesigning our website and with providing content development. From the very first meeting with Madhu, I was impressed by her attentiveness to our needs and goals and with her plan for moving our company website higher in the search rankings. My previous experience with web designers was very frustrating and a waste of advertising dollars. After nearly one year of being with WSI, we have seen a significant interest in our website, and as a result, we have added many new customers to our service family. Madhu receives our highest recommendation to any company seeking personal and effective web design, SEO and content development.

Bob Cherrington ( Owner Family Pest Control San Antonio)

Madhu and her team developed and designed a beautiful top tier website for me. It’s so sleek, professional and easy to maneuver. They were very respectful of my deadline and turned my project around quickly while still maintaining quality. Madhu is very responsive and patient; I had a lot of demands and her and her team met them all. I definitely recommend her to anyone in need of web design. She is the best, I plan on being a lifelong customer.

Mair Omenogu ( Owner- Mair Fragrance)

Madhu helped me create an informative and attractive new website that has significantly increased my business. Every day I have new patients call to schedule appointments with me because they found my practice on our new website. I would definitely recommend Madhu to either help build a website from scratch or to update your current one to help increase your business’ presence on the web.

Dr. Jennifer L. Johnson—Boerne Vision Center