Pay Per Click Advertising (PPC)

Explore Google Ads, Pay-Per-Click Marketing with the Experts at WSI in Phoenix AZ

You may know about the need for search engine optimization (SEO), the process whereby you help your website appear higher in a search engine’s rankings for certain keywords. This is an “unpaid” search — you don’t pay anything to the search engine to appear higher. But remember that there are marketing strategies for paid searches as well. And the most powerful of these strategies, popularized by Google, is the pay-per-click (PPC) advertising model.
The basic component of PPC is a four-line piece of ad copy. You can arrange for a search engine to display the ad prominently for certain keyword searches. If the user clicks on the ad to be brought to your offer or information, you pay a small fee to the search engine. WSI has developed successful PPC campaigns for our clients for many years, and we are eager to speak with you about your PPC needs.

Ultra Targeted, Ultra Effective

We have found PPC to be a particularly effective tool for small business owners. Why? Here are the advantages:

Targeted Demographic

Because PPC ads only appear with associated keywords, you are assured of a visitor who is explicitly searching for the product or service you’ve associated with the ad. As you can imagine this is extremely valuable, as you are likely to have a higher conversion rate.

Budget-Conscious

You can spend as much or as little for the “click-throughs” of your PPC campaign. WSI can help you strike the proper balance between PPC marketing and your other digital marketing efforts.

Economical

Closely related to budget control is the fact that you only pay for PPC when a visitor clicks. The action of clicking lets you know that your visitor is interested in what you have to offer.

WSI can help you navigate your PPC campaign, including optimizing your ad copy, setting a budget, determining which mix of platforms to advertise on, initiating keyword research, and determining a schedule.

Explore our services and discover why so many business owners have relied on WSI for timely, effective, and affordable digital marketing strategies.

Global Partners

Customer Experiences & Reviews

Fantastic web design team. Helpful. Informative. Knowledgeable. Prompt. Attentive. Professional. Easy to reach when a problem arrives. I highly recommend. I am very happy with my new website.

Jody Pectol- Owner- Zzeeks Pizza

WSI-Optimized Web Solutions did excellent work on updating our website when our previous web developer left the business. Our site has numerous pages and links for our loan originators. Madhu’s team expertly added the new loan originators’ pages and ensured all the links and contact pages worked properly. The owners of Arizona Mortgage Specialists, Inc. were very happy with the results!

Phil DeMund – Senior Mortgage Advisor- Arizona Mortgage Specialists

Our business has been using WSI-Optimized Web Solutions and highly recommend their SEO and web design services. Madhu is great to work with, very knowledgeable and our business is gaining momentum!

Jill Cone – Owner- New Mexico Metals

Madhu was very knowledgeable and wonderful to work with! I hired her to help me as my LinkedIn Coach. She has been nothing but exceptional and I feel confident using my LinkedIn profile to build connections and grow my company! Thank you! Madhu!

Fannie Hershberger – Owner- Citrine Accounting & Taxes

I hired WSI over a year ago to do all of my SEO. The results have been great and I have definitely seen a large increase in my business. Madhu is a pleasure to work with. She is very professional, knowledgeable and always there to answer any questions that you may have. I would definitely recommend using them for all of your SEO needs.

William Nankervis- Owner- Pizzazz Painting

Madhu has been a fantastic partner! She gives her time when needed to help other businesses and is an incredible resource and expert on digital media marketing. Highly recommend connecting with her to build a strong relationship with someone who cares deeply about the well-being if her clients and small businesses in the community.

Thomas Barr- Executive Director Local First Arizona

I met Madhu about a year ago thanks to the Chandler chamber and I’m forever grateful for that. She is extremely knowledgeable in her field, an amazing networker and advisor. I had the pleasure of listening to her present at the Chandler chamber, women in leadership luncheon about LinkedIn. Her exceptional knowledge with LinkedIn gave me great insight on how to make better use of my time and the tools within LinkedIn. I highly recommend working with and learning from Madhu!

Sylina Slider- Director of Sales & Marketing Medmetrics

Madhu has been a tremendous volunteer for Awaaz San Antonio, a San Antonio based nonprofit that assists South Asians affected by domestic violence. Since Awaaz started, Madhu has helped us educate the community on this critical issue through various events but most importantly, she created and maintains the Awaaz website. Awaaz does not have a physical location and relies on this website to connect with potential clients and provide resources to the community. Even though she moved from San Antonio, Madhu still contributes to Awaaz by sponsoring our website and maintaining it. Madhu’s dedication and passion has been invaluable to Awaaz and her work ethic has been instrumental for our organization. We are so glad that she is always part of our team!

Puja Tripathy- Board Member-Awaaz

I’ve known Madhu for several years now. Her web and traffic generating services are powerful and effective. She’s always professional. Business owners who want to take their business to the next level through their website and social media hire Madhu and her team because they know the job will be timely, professional, and productive. I personally recommend working with Madhu.

Rick Allen- Legal Shield Independent Rep

As a technology professional one of the hardest tasks is to find knowledgeable and professional partners to service client needs. I have found that Madhu Chadha has the professionalism that I am looking for in a business partner. I have also found that Madhu is very knowledgeable in the field of website design and online marketing for websites. She has a great way of explaining all of the technical jargon in a clear and concise manner. Our experience with Madhu in building our website was a great one! I highly recommend Madhu Chadha to all of my clients.

George Monroy- Monroy IT Services

Family Pest Control hired Madhu and her associates to increase our presence on-line by redesigning our website and with providing content development. From the very first meeting with Madhu, I was impressed by her attentiveness to our needs and goals and with her plan for moving our company website higher in the search rankings. My previous experience with web designers was very frustrating and a waste of advertising dollars. After nearly one year of being with WSI, we have seen a significant interest in our website, and as a result, we have added many new customers to our service family. Madhu receives our highest recommendation to any company seeking personal and effective web design, SEO and content development.

Bob Cherrington ( Owner Family Pest Control San Antonio)

Madhu and her team developed and designed a beautiful top tier website for me. It’s so sleek, professional and easy to maneuver. They were very respectful of my deadline and turned my project around quickly while still maintaining quality. Madhu is very responsive and patient; I had a lot of demands and her and her team met them all. I definitely recommend her to anyone in need of web design. She is the best, I plan on being a lifelong customer.

Mair Omenogu ( Owner- Mair Fragrance)

Madhu helped me create an informative and attractive new website that has significantly increased my business. Every day I have new patients call to schedule appointments with me because they found my practice on our new website. I would definitely recommend Madhu to either help build a website from scratch or to update your current one to help increase your business’ presence on the web.