FAQ

WSI Internet Consulting & Education has been developing profitable Internet Solutions for businesses since the mid 1990s. Recognizing that a website offered little value if no one could find it, we deployed a comprehensive directory system that drove targeted leads to our clients’ websites. This was a significant advantage in those days, long before the arrival of search engine marketing or the other advanced Internet marketing techniques available today. It was also one of our first examples of the unique benefits a business received by partnering with one of our local Internet Consultants.

Before you choose a website package for your business stop and take a moment to see what you’re really getting. Off the shelf website packages and do-it-yourself site builders are usually shortcuts that just end up costing you money and leave you with little to no real support after installation. Our Internet Consultants provide you with the ongoing support and measurement tools needed to ensure your website is working for your business.

More and more consumers are turning to the Internet as their primary method of research for the products and services they buy everyday. Worldwide online shopping numbers continue to climb year after year, and if consumers can’t find you online, it’s a safe bet they will find your competition. Can you afford to lose that business? It’s an important consideration, and an Internet Solution can help you remain competitive in this changing market. Even the Yellow Pages phone directory people now have a website – they know the writing’s not on the wall, it’s online.

Working with an Internet Consultant will actually cost you less time than if you were to attempt a do-it-yourself website, or tried to figure out how to customize a ready-made package. At the onset, your Internet Consultant will want to spend time with you at your place of business to conduct an Internet Business AnalysisTM, our patent-pending business evaluation tool. After this question and answer period, your Internet Consultant will have enough information to create your unique Internet Solution proposal.

Once your Internet Consultant has conducted the Internet Business AnalysisTM and you approve the customized Internet Solution proposal, your specific requirements are assigned to one of our many production facilities for development. Your Internet Consultant works with the production facility to ensure that your Internet Solution meets all of your business’ needs and provides your site’s visitors with an enjoyable experience. Because we’ve been doing this for so long, our production facilities have likely created a website for others in your industry before – experience that you benefit from directly.

Your satisfaction is important to us and you can always expect personal and professional service from your Internet Consultant. The following highlights our technical support system:

• Our server networks are housed in secure facilities and monitored 24 hours a day, 7 days a week by highly trained and certified support staff.
• We’ve established software and hardware partnerships with Microsoft and IBM to achieve the highest levels of reliability.
• Strict security and privacy policies ensure your data is kept safe
• Our Service Level Agreements specify 99.7% system uptime – documentation that will be supplied with your Internet Solution.

By developing a customized Internet Solution for your business, your Internet Consultant would have identified key areas of opportunity to increase sales and reduce operating costs.
Think of the savings you could achieve by replacing postal mail advertising with a targeted email campaign; replacing your traditional training processes with e-Learning; eliminating your printed catalogs with full-color images online that can be updated anytime. These are significant savings you could reinvest in making your business grow.
Introducing new Internet marketing strategies can help you reach more interested customers than you ever thought possible and give you unique ways of always keeping your business fresh in their minds.

This depends on what type of Internet Solution you decide to invest in. Even a smaller-scale customized Internet Solution will help you realize cost savings and can increase sales. Think about what the added revenue generated by a steady stream of new customers to your website alone could mean to your bottom line.
It is not uncommon for business owners to begin with a basic solution and then upgrade over time, adding additional features and expanding on marketing efforts. WSI Internet Consultants want to develop a long-term business relationship with you, and because their office is in your local community, they’ll be there to support you as your needs change and as your business grows.

WSI-Optimized Web Solutions offers a comprehensive range of digital marketing services designed to enhance your online presence and drive business growth. Our services include Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, content marketing, and email marketing. We also provide web design and development, ensuring your website is both visually appealing and functional. Additionally, we offer analytics and reporting to track performance and make data-driven decisions. Our team works closely with clients to tailor strategies that meet their specific needs and objectives, helping you achieve measurable results and maximize your digital footprint.

The cost of SEO services can vary widely depending on several factors, including the scope of the project, the competitiveness of your industry, and the level of service required. Generally, SEO services may range from a few thousand to several thousand dollars per month. Factors influencing the cost include keyword research, on-page optimization, content creation, and link building. It’s essential to discuss your specific needs and budget with an SEO provider in Arizona to get a customized quote. Investing in SEO can provide significant returns by improving your website’s visibility and driving more organic traffic.

WSI’s SEO services include a full suite of strategies to improve your website’s search engine ranking and visibility. Our services include comprehensive keyword research to identify the best terms for your business, on-page optimization to enhance content and meta tags, and technical SEO to address backend issues. We also focus on high-quality content creation, link building, and local SEO to target regional audiences. Regular performance tracking and reporting are part of our offering to measure progress and adjust strategies as needed. Our goal is to boost your website’s organic traffic and search engine rankings effectively.

Search Engine Optimization (SEO) is the practice of improving your website’s visibility in search engine results pages (SERPs) to attract more organic traffic. It involves optimizing various aspects of your site, including content, keywords, meta tags, and site structure. SEO works by ensuring your website meets the criteria set by search engines like Google for relevance and quality. This includes on-page factors like keyword usage and off-page factors like backlinks. By enhancing these elements, SEO helps your site rank higher in search results, making it more likely that users will find and visit your site.

Web design is important because it directly impacts user experience, engagement, and conversion rates. A well-designed website is visually appealing, easy to navigate, and functional, which helps retain visitors and encourages them to take desired actions, such as making a purchase or filling out a contact form. Good web design also ensures your site is mobile-friendly and optimized for various devices, improving accessibility and reach. Additionally, a professionally designed website can enhance your brand’s credibility and create a positive first impression, making it easier for potential customers to trust and engage with your business.

Small businesses need a website to establish an online presence and reach a broader audience. A website serves as a digital store, providing potential customers with information about your products or services, hours of operation, and contact details. It also helps build credibility and professionalism, allowing you to compete with larger businesses. Additionally, a website can be a powerful tool for marketing and sales, offering opportunities for online advertising, customer engagement, and lead generation. In today’s digital age, having a website is essential for attracting and retaining customers, driving growth, and staying competitive.

WSI manages local SEO for multiple locations by implementing a tailored strategy for each site. We start with in-depth keyword research to identify local search terms relevant to each location. Then, we optimize each location’s Google My Business listing, ensuring accurate and consistent NAP (Name, Address, Phone) information across all platforms. Local citations and directories are updated to boost local visibility. We also create and optimize location-specific content on your website and build local backlinks to enhance authority. Regular monitoring and reporting help track performance and make data-driven adjustments to improve search rankings in each targeted area, ensuring that each location achieves optimal visibility in local searches.

Local SEO is vital because it helps businesses attract customers in their specific geographic area. By optimizing your website and online presence for local searches, you increase the chances of appearing in search results when potential customers are looking for products or services nearby. This targeted approach drives relevant traffic to your business, which can lead to higher conversion rates and increased foot traffic. Local SEO also enhances your visibility on Google Maps and local directories, making it easier for customers to find and contact you. In a competitive market, local SEO is essential for connecting with your community and standing out from local competitors.

PPC management services involve overseeing and optimizing pay-per-click advertising campaigns to maximize their effectiveness and return on investment (ROI). These services include keyword research to identify the best terms to target, ad copy creation to attract and engage users, and bid management to control costs and achieve the best ad placements. PPC managers also track and analyze campaign performance, making data-driven adjustments to improve results. Services often include split testing ads, refining targeting parameters and managing budgets to ensure efficient spending. The goal of PPC management is to drive high-quality traffic to your website, increase conversions, and achieve your advertising objectives.

Pay-per-click (PPC) is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your site rather than earning them organically. PPC ads typically appear on search engines like Google or social media platforms. Advertisers bid on keywords relevant to their business, and when users search for those terms, the ads appear in the search results or on social media feeds. The advertiser is charged only when a user clicks the ad, hence the name “pay-per-click.” PPC is effective for driving targeted traffic quickly and can be tailored to specific demographics, interests, and locations, making it a valuable tool for reaching potential customers.

Effective social media marketing strategies for small businesses include focusing on content that relates to your target audience, such as engaging posts, images, and videos. Regularly posting and interacting with followers helps build relationships and community. Utilize targeted ads to reach specific demographics and increase brand visibility. Leverage analytics to track performance and adjust strategies based on what works best. Engaging in influencer partnerships and local collaborations can expand your reach and credibility. Additionally, using social media to offer promotions, host contests, or provide valuable information helps attract and retain customers. Consistency and authenticity are key to building a strong social media presence.

AI is significantly impacting organic traffic through enhanced search engine algorithms and content optimization. AI-powered tools analyze user behavior and preferences, allowing for more precise keyword targeting and content recommendations. Search engines like Google use AI to better understand and rank content, improving the relevance of search results. AI-driven content creation tools can generate high-quality, optimized content efficiently, boosting organic search visibility. Additionally, AI helps with personalization, providing users with tailored content that meets their specific needs, increasing engagement and retention. Overall, AI enhances the effectiveness of SEO strategies, leading to improved organic traffic and better user experiences.