Email marketing has come a long way since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email in 1978 (which reportedly led to sales of $13 million).1 Today, it still remains one of the most effective marketing channels,
AI Apps: How Do They Fit Into Your Digital Strategy?
Artificial intelligence (AI) has rapidly become a key player in the digital landscape, transforming how businesses operate and communicate with customers. In fact, AI technology is being populated on such a scale that the global market value of AI is
LinkedIn Ads: Why Do They Matter?
Founded in 2002 as a networking site for career-minded professionals, LinkedIn has grown over the years to become one of the world's most popular and widely used social media platforms. Decision-makers, with twice the buying power of average
Update on Google’s Helpful Content for Digital Marketers
Since its inception in 1998, Google Search has grown to be the most-visited website in the world, handling more than 8.5 billion searches per day1. Every day, millions of people turn to Google for helpful information on various topics. And as a
Digital Word of Mouth: What Does It Mean?
With the digital landscape continuously evolving, brands have had to get creative when it comes to connecting with their target audience. One strategy that has gained traction in recent years is digital word of mouth (DWOM) - using digital channels
The 5 Steps to a Successful Social Media Branding Strategy
In today's digital world, social media has become essential to any successful business. However, with over 70% of businesses now using platforms like Twitter, Facebook, and Instagram to boost their brand image, grow customer loyalty and engagement,
Discover The Best Branding Strategy On Social Media
We live in a world where social media dominates our everyday lives. Consumers express their opinions and interact with brands on social media platforms. To build an authentic and strong brand presence, you need to amplify your social media strategy
Top E-Commerce Trends For 2023
E-commerce has experienced fierce competition in recent years. In order to grow their revenue, brands are now optimizing their online businesses. By 2025, e-commerce revenue is expected to reach 569 billion U.S. dollars. Get your business online
How to design the perfect digital marketing strategy for your business?
With the ever-changing world of technology, focusing on the digital world is essential. No matter what type of business you run, you need a digital marketing strategy. It helps you convert anyone online who shops or searches for products or
Everything you need to know about SEO in 2023
You must understand how search engine optimization (SEO) works if you want to see your businesses succeed online. A well-crafted SEO strategy is the foundation of your digital presence. With it, you'll get more traffic, gain more exposure, and
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