Author Archives: Madhu Chadha

Why Your Business Needs a Digital Agency to Stay Ahead of the Marketing Curve?

Posted on May 29, 2023 by Madhu Chadha

Technology dominates today’s world. To succeed, businesses must adapt to the changing times. Traditional marketing strategies, such as print ads and billboards, are no longer enough to attract and retain customers. Rather, brands should harness the power of digital marketing …

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The Ultimate Guide to Building a Convertible Landing Page for PPC

Posted on May 27, 2023 by Madhu Chadha

If you’re running a pay-per-click (PPC) campaign, you want to make sure your investment is being maximized. The landing page is an essential element of any successful PPC campaign. It can be significantly enhanced by a well-designed and optimized landing …

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On-SERP SEO: Why Do You Need to Care?

Posted on May 26, 2023 by Madhu Chadha

On-SERP SEO is a crucial part of a digital marketing strategy. In search engine results pages, it can help your business stand out from the competition. What is On-SERP SEO? The On-SERP SEO focuses on optimizing all the content On …

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Insights Into Google Analytics 4

Posted on May 24, 2023 by Madhu Chadha

In this digital age, understanding user behavior and optimizing your online presence is the key to success. Utilize data to improve your digital strategy. Explore the world of advanced analytics with Google Analytics 4. Google Analytics 4: What is it? …

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The evolution of marketing: How AI is shaping the future?

Posted on May 10, 2023 by Madhu Chadha

Marketing has evolved greatly from print ads and television commercials. With today’s tools and technologies, marketers can reach their target audiences in more personalized and engaging ways than ever before. Artificial intelligence (AI) is an emerging technology that is shaping …

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Get Insights Into Web3 Marketing

Posted on May 10, 2023 by Madhu Chadha

Although the internet is constantly evolving with the emergence of technologies like ChatGPT and AI, Web3 remains a futuristic concept for many. However, we are steadily progressing towards a time when Web3 will be universally accessible and clearly defined. Web3: …

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The Impact of Zero-Click Trends on SEO

Posted on May 4, 2023 by Madhu Chadha

A new era of zero-click trends has begun! It will shape SEO as more users get answers without clicking on search results. The Basics of Zero-Click Trends In zero-click searches, users find what they are looking for without clicking on …

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Social Media Branding: 5 Steps to Success

Posted on May 1, 2023 by Madhu Chadha

A brand differentiates a business from its competitors at its basic level. To reach potential customers, it is crucial to have an active social media presence.  The majority of businesses fail to use social media correctly, which prevents them from …

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5 Reasons Why You Should Update Your Content Regularly

Posted on April 8, 2023 by Madhu Chadha

In today’s digital age, content is king. Whether it’s a blog, website, or social media profile, the content you produce plays a critical role in engaging your audience and driving traffic to your website. However, simply creating and posting content …

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The Power of Social Media Ads: How to Maximize the ROI of Your Business?

Posted on April 8, 2023 by Madhu Chadha

In a world where technology continues to shape how we communicate and conduct business, social media has emerged as a powerful tool for marketers to reach their target audience – and for a good reason! The world spends more than …

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Top Trends in Email Marketing for 2025

Posted on March 27, 2023 by Madhu Chadha

Email marketing has come a long way since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email in 1978 (which reportedly led to sales of $13 million). 1 Today, it still remains one of the most …

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AI Apps: How Do They Fit Into Your Digital Strategy?

Posted on March 25, 2023 by Madhu Chadha

Artificial intelligence (AI) has rapidly become a key player in the digital landscape, transforming how businesses operate and communicate with customers. In fact, AI technology is being populated on such a scale that the global market value of AI is …

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