Local SEO strategies are different from regular SEO campaigns. They have a narrower focus and require a more specialized approach. A good campaign will ensure you rank high on the results page for your target word. You can get the best results by hiring professional SEO services in Phoenix. They will use expert strategies like the ones mentioned below:
- Google My Business
The first step in any local SEO strategy is to set up Google My Business. This is key to getting on the Local 3-Pack and gaining a higher ranking on the SERP. The process of claiming your business on GMB is quick and easy. All you need to do is:
- Log into GMB with your business email.
- Search your company name and check its pin location.
- Check the name, address, and contact information and make sure it is accurate.
- Claim the business and verify the claim when Google gets in touch with you.
Making sure the information is accurate and current is essential. Google will already have some contact and company information on the pin, but it isn’t always accurate. You need to check and make sure there are no errors.
- Company Information
Google allows you to add a significant amount of information under the company name in the GMB listing. After you have checked all the contact information, add more details about the company, such as:
- Company description
- List of services
- Work hours
- Pictures and tours
Add as many details as possible about your company here. Many establishments don’t bother to add enough, which can seem unprofessional to prospective clients.
While clients will rely on Google to get information, it is still a good idea to spread your brand name far and wide. You can do that by adding your company to local listing platforms. These will provide business information, ratings, reviews, and other such relevant data to clients.
You can list your business on platforms like Yelp, BrightLocal, WhiteSpark, YellowPages, and more. Make sure all the information provided in these citations is accurate and matches the information in GMB.
Local SEO requires local, long-tail keywords. For example, keywords like “pest control services” won’t attract local prospects. The focus is too broad, and the competition is too tough for a campaign that targets such a keyword to succeed. However, using keywords like “pest control services in Phoenix, AZ,” will help you attract the attention of your local target audience.
It is important to research keywords carefully and make sure they reach the right audience. Focus on long-tail and specific keywords that target the user’s intent.
- Onsite and Offsite SEO
The most challenging but rewarding aspects of local SEO is onsite and offsite optimization. Onsite optimization will improve the website’s appearance and its overall performance. You can optimize the title tags, meta description, URLs, images, and content.
Offsite optimization improves your online presence and involves strategies like backlinking, social media marketing, and guest posting.
All of these strategies will help you gain prominence in the local sphere. If you’re looking for expert SEO services in Phoenix, let the digital marketing experts at WSI help you! You can call 480-467-4435 or contact us through our online form.