Industry: Sign Company
SEO and enhancement to the existing site
- Business was not doing very well
- Website had lots of technical issues and was hacked
- Client was not happy with previous provider
- Client wanted to increase online presence organically
- Pre-campaign the client had no analytics installation – No historical data available.
The first phase included making changes to their existing site to make it more SEO friendly and adding a call to action features. The second phase included implementing local SEO strategy including keyword research, local citations, content marketing and blogging strategy to help build traffic and backlinks to the site. Ten highly searched keywords are selected and mapped to the relevant pages of the site.
Off Page optimization plan is also implemented. This includes the creation of blogs, infographics, social media posts and video optimization to build links and social signals around the keywords.
Initial off page strategy includes an intensive blogging effort. These high quality blogs are syndicated to WIX, Reddit, Blogger, Tumblr and Google +. WSI is also doing regular social media postings to facebook, Twitter and Linkedin.
Each month of the SEO implementation is monitored and carefully tracked. Key metrics include links, rankings, organic visits and leads from organic visitors. We have started to see the increase in organic traffic and 3 of the keywords are on the first page of google in the second month of the campaign.