As technology has evolved, the importance of having a mobile-friendly website has increased, and for a good reason! Mobile devices are all around us, and we use them constantly. In fact, a recent study showed that mobile traffic accounts for over 55% of all web traffic. This means that if your website is not optimized for mobile use, you’re missing out on a majority of your potential customers. 

In this article, we’ll discuss why your website needs to be mobile-friendly. But before we begin, let’s take a look at what exactly makes a website “mobile-friendly.” 

A mobile-friendly website 

This generally refers to a website that is easy to navigate on mobile devices like smartphones and tablets. This website usually has a responsive design, mobile-friendly navigation, touch-friendly buttons and page elements, and loads quickly (especially on slower internet connections). 

Why your website needs to be mobile friendly 

• Improves user experience 

Having to pinch and zoom your way around a website can be frustrating and off-putting to users. However, with a mobile-friendly website, users will find it easier to navigate and browse around your site, resulting in a better user experience. This positive experience will likely encourage users to browse your site, stay on it for longer, and ultimately convert into customers.  

• Increases your search engine ranking 

With more internet traffic coming from mobile devices, search engines are giving a higher priority to mobile-friendly websites. In 2015, Google announced that mobile-friendliness would be factored into search results ranking. This means that if your website is not mobile-friendly, it may appear lower in search results compared to websites with similar content that are designed for mobile devices. In turn, this would mean less traffic to your site and fewer customers.

• Boosts sales 

Mobile commerce (or m-commerce) is prevalent among consumers today. In fact, in 2021, m-commerce sales accounted for over 70% of total online sales. And with these statistics showing no signs of slowing down, businesses with mobile-friendly websites have a huge advantage over those without. 

With a responsive web design, customers can easily browse, buy, and pay on your website without having to switch between apps or mobile sites. This can significantly boost sales, as users don’t have to sacrifice convenience or deal with awkward mobile website designs.

• Improves your brand image 

In an age where customers expect fast and reliable service, having a website that takes ages to load or doesn’t work properly on mobile devices can have a negative impact on your brand. With a responsive website design, you’re showing customers that your brand is up-to-date and ready to serve them how they want and when they want it. 

Not only will this help you build a solid reputation, but it will also encourage your visitors to return to your site and recommend it to others. 

• Makes your website more accessible 

A significant portion of the world’s population today is online but does not necessarily have access to a computer or laptop. With a mobile-friendly website, you can reach these users with your content, no matter where they are or what device they’re using. This provides more value to your customers and allows you to reach a wider audience and expand your business. 

Final Thoughts 

Whether you’re a small business, an online retailer, or just looking to increase your web traffic, having a mobile-friendly website is crucial to your success. Not only will it improve the user experience on your website, but it can also increase sales and brand awareness, which can be crucial to the success of your business. 

So, if you still haven’t switched to a mobile-friendly website, now is the time to contact WSI – the leading digital marketing agency Phoenix area! We’ll help you create a responsive web design that is tailored to your business needs, making your website more accessible and user-friendly for both mobile and desktop users. 

Contact us today for the best digital marketing services in Phoenix!