E-commerce has experienced fierce competition in recent years. In order to grow their revenue, brands are now optimizing their online businesses. By 2025, e-commerce revenue is expected to reach 569 billion U.S. dollars.
Get your business online now if you haven’t already! By leveraging current e-commerce trends, you can:
- Integrate all business platforms to create a seamless customer experience
- Adapt to your customer’s needs
The top e-commerce trends to watch in 2023 to remain competitive
These are the most important e-commerce trends to keep an eye on in 2023:
- Buy Now, Pay Later
As e-commerce has grown, so has the digital version of Buy Now Pay Later (BNPL), which works as a substitute for credit cards, PayPal, and other forms of payment. It gives shoppers the option to buy a product and pay over time in installments. Gen Z and Millennials make up the majority of BNPL’s customers.
Consumers receive the products they want immediately, and retailers benefit from increased sales. With Buy Now Pay Later, businesses also get the following benefits:
- Attract new customers
- Enhances the customer experience
- Increase customer lifetime value (LTV)
- Conversion Rate Optimization
You know that converting your traffic into sales is as important as getting more traffic for your e-commerce business. Whether on landing pages, category pages, or any other point of contact with the customer, conversion rate optimization (CRO) improves the shopping experience for customers. How to increase your e-commerce conversion rate? Keep these tactics in mind:
- Provide a free delivery service
- Display high-quality images and videos on your product pages
- Make your site easy for users to navigate
- Provide detailed descriptions of products
- Provide an easy-to-understand checkout process
- Maintain a smooth check-out process for your e-commerce website
- Make sure your e-commerce store protects customer information
- Obtain consumer reviews and testimonials
- Headless CMS
Digital marketing relies heavily on content management systems (CMS). Since CMS typically organizes content in webpage-oriented frameworks, it can be difficult to use the same content across various digital platforms. As digital channels and devices evolve, headless content management systems become necessary.
A headless CMS can be a key component of omnichannel strategies, as it can quickly adapt to consumer demands, traffic peaks, and increased sales volume.
- Using conversational commerce
Conversational commerce is another trend growing within e-commerce marketing. It suggests related products, answers common questions, directs leads or makes announcements.
Conversational commerce aims to move customers faster through the sales funnel through personalized, helpful communications. The following channels can be used to reach potential customers:
- Chat app
- Voice assistant
- Messaging platform
For an e-commerce brand to be successful, it must be present where its customers are. SEO-friendly content may seem impersonal if done incorrectly. Conversational commerce enables content to match users’ preferences, closing the gap between SEO and semantic search.
- Omnichannel Experience
Being where your customers are is the key to providing a great omnichannel experience. Customers expect brands to engage with them everywhere, whether through paid advertising like pay-per-click (PPC) or social media platforms like Facebook and Twitter. Therefore, a seamless omnichannel shopping experience is also important to them.
Earlier, customers used to buy their goods from brick-and-mortar stores. E-commerce businesses must keep up with customer demands for seamless user experiences across platforms and devices. It allows consumers to interact physically with a brand’s store while engaging with its social media pages. Reviewing product reviews on websites and chatting with friends can help them make informed decisions.
Connect with WSI to successfully use the e-commerce trend for your business!
If you want to increase sales and improve your eCommerce business strategy, you must adapt to at least some of these trends. As one of the leading digital marketing agencies in Phoenix, WSI is here to help you grow your business. With our extensive network of industry thought leaders, we keep our clients’ solutions relevant and fresh. Want to work with us? Let’s talk!