In today’s crowded digital marketplace it’s becoming harder than ever to stand out amongst the sea of competitors. With so many online advertising options what is the best use of your marketing budget? The key is to develop a customer focused digital marketing strategy.
Here are six essential elements of a digital marketing plan which will help you stand out from the crowd
1-An Engaging Responsive Website
Your website should no longer just be an online brochure. It should be mobile-friendly, encourage interaction, and encouraging your visitors to take action. You should spend some time surfing your site on a smart phone and tablet. You can test if your website is mobile friendly with this mobile friendly test. More than 30% of search traffic come from mobile devices, so creating a good user experience will have a positive effect on your website visitors.
2- Measured Search Campaigns
Search marketing is vital for bringing target consumers to your website. However, whether you implement organic search or pay-per-click advertising, make sure to monitor your results to prevent your budget from skyrocketing. In SEO measurement is critical to success. Tracking data about rankings, referrals, and links will help you analyze your SEO strategy and create a roadmap for success.
3- Email Marketing
Sending consistent well targeted email correspondence is still one of the most effective ways to grow a loyal customer base especially when used with a customer relationship management system. A carefully planned and engaging email marketing strategy remains one of the most effective ways to develop new and repeat business.
4- Add Social To The Mix
Whatever the size of your business, social media can play a key role in building brand awareness, industry authority, driving targeted traffic and providing great customer care. Sites like LinkedIn and Facebook make it easy to reach and engage with your target audience.
5- Join The Dots With Content Marketing
Consistently creating high quality content is still by far the best way to rank well in search engines results with the emphasis being on quality over quantity. A Content plan is the most important part of a successful digital marketing strategy. Using a Content calendar, you can coordinate your campaigns, plan your publications, organize contributors and manage the editorial process.
6- Measure, Tweak, Improve
Measuring progress is critical for a successful search strategy. Detailed reporting allows you to make informed decisions before making improvements. Make sure you installed Google analytics code to your site. Monitoring your progress using web analytics will help you improve return on investment by identifying which parts of your strategy are working and what needs fixing.
In conclusion, developing a digital marketing strategy for your business will mean you are ready to benefit from the evolving digital marketplace instead of being left behind. If you would like help preparing or reviewing a digital marketing strategy for your business, get in touch with your local WSI Digital Marketing agency in Phoenix.