As the eCommerce landscape continues to grow more competitive, businesses are increasingly turning to local SEO to stand out from the crowd and get their products in front of the right customers.
This powerful marketing tool helps small businesses reach local customers when they’re searching for related products and services in their area. And with 46% of all Google searches having local intent, you want your business to be one of the first ones that show up in search results. But how can you ensure your business is getting the visibility it deserves?
Don’t worry; the best SEO company in Phoenix is here to help! We’re going to outline the top local SEO strategies that you can use to rank your business higher in search engine results and start attracting more customers from your area.
Let’s get started!
Optimize Google My Business
Google My Business (GMB) is a free tool that helps businesses create and manage their “Google Presence.” GMB is critical for local SEO because it provides customers with essential information about your business, such as directions, website address, hours of operation, customer reviews, and contact information.
Additionally, it enables your business to show up in the knowledge graph and local pack when customers search for related products and services in your area.
By filling out your GMB profile, Google can accurately match customer searches with your business and show it higher in local search results.
Target local keywords
Another important local SEO strategy is to target localized keywords. Localized keywords refer to long-tail keywords that contain location-specific phrases. For example, “Local SEO services Phoenix.”
By explicitly targeting local keywords in your content, you’ll be able to rank higher for searches related to your business in the local area.
You can use tools such as Google AdWords Keyword Planner to help you research and identify the best local keywords for your business. Be sure to include local keywords in your website’s meta content, copy, and URLs for an effective local SEO strategy.
Build local citations
Citations are online mentions of your business name, address, and phone number (NAP). They help search engines verify your business’s location and determine how relevant it is to a customer’s search.
Local citations are especially important for local SEO because they provide a signal to search engines that your business is trustworthy and relevant to customers in your area.
You can easily build local citations by submitting your business information to popular directories such as Yelp, MapQuest, Foursquare, and Yellow Pages.
Encourage customer reviews
Customer reviews are a great way to establish trust and gain more visibility for your business. Not only do reviews provide customers with valuable information about your products and services, but they can also help you rank higher in local search results.
When people leave positive reviews about your business, it signals to search engines that you’re a trustworthy and reliable source. In turn, they’ll likely rank your business higher in local search results.
Be sure to encourage customers to leave reviews on popular directories such as Google My Business and Yelp, as this can hugely impact your search engine rankings.
Get high-quality backlinks
Backlinks are one of the most important ranking signals for local SEO. Basically, backlinks are links from other websites pointing to your website.
Having high-quality backlinks from authoritative websites helps search engines determine your website’s authority and relevancy. In turn, search engines are more likely to rank your website higher in the search results.
You can get high-quality backlinks by creating content that’s valuable and worth linking to. You can also reach out to other websites and ask them to link back to your website in exchange for a free guest blog.
Local SEO is a powerful way to get your business noticed by potential customers in your area. By following these local SEO strategies, you can help your business rank higher in local search results, and reach more customers.
If you have any questions or need help optimizing your website for local SEO, WSI can help! Our team of experts can help you create an effective local SEO strategy that will help you reach more customers and grow your business in no time.
Contact us today to learn more!