We live in a world where social media dominates our everyday lives. Consumers express their opinions and interact with brands on social media platforms. To build an authentic and strong brand presence, you need to amplify your social media strategy efforts. It is an excellent channel to reach your target market.
The need to differentiate your brand’s identity on social media increases as competitors strengthen their online profiles. Therefore, it is imperative to develop a solid social media branding strategy.
Branding strategies that will help you achieve a strong social media presence
Here are some strategies that can help you establish a strong brand presence on social media:
- Create an optimized bio and profile
As a pitch for your business, your social profiles should summarize your company’s main objective. Your profile description should highlight the benefits of your products or services and relevant keywords that make it easier for visitors to find your account.
Furthermore, you can also customize your background, profile picture, and theme colors on your social media accounts to reflect your website’s logo. In this way, your brand assets will become more recognizable to consumers.
- Get influencers on board
Establish a relationship with a blogger or influencer who fits your criteria. On social media, influencers are people known for their expertise or passion and have many followers. Your first step should be to follow your target influencers on their main social media channels, interact with their updates, and share their content.
After establishing rapport, pitch an influencer-driven campaign that builds your brand’s image. Drive more traffic to your website by leveraging their influence. You either pay them or ask them to promote your content in exchange for something.
- Consistent posting
A successful social media traffic strategy depends on consistency. Posting high-quality content regularly on social media will engage a large number of people and keep them interested in your business.
Depending on audience engagement, posting frequency varies. When people have seen a link multiple times and have liked the content you’re sharing, they’re more likely to click on it. Keeping users’ attention while earning more followers is possible with an optimal posting schedule.
- Publish user-generated content
User-generated content can strengthen your brand’s identity, just as testimonials do on your website. More than 90 percent of consumers trust earned media more than all other forms of advertising, which is described as word-of-mouth from unbiased sources.
Share similar user-generated content on social media to boost word-of-mouth.
- Increase website traffic
The more traffic you drive to your website, the more sales you can make. Include links to your website in your social media posts and advertising. This increases conversions from social media visitors and your search engine optimization. Your business is more likely to be found by potential customers if you rank higher on search engine results pages.
- Keep Track of Your Efforts
You can refine aspects of your branding strategy by measuring social statistics like reach and engagement. Checking the performance statistics of your ads may reveal that they aren’t reaching the right people. Due to this, you may not be spreading the word about your brand quickly enough.
Manual or automated tracking of these social tactics can tell you whether or not it’s worth modifying your strategies. Promote your initiatives and products by using specific hashtags. Through this, many users can land on your social media page and view your products or services.
An effective social media strategy can help your brand’s revenue grow faster. At WSI, we help you create a tailored social media strategy to boost your sales. Our expertise and experience as a leading digital marketing agency in Phoenix will ensure that you are always ahead of your competitors. Connect with us today to learn more about our social media marketing services!