Google is the most popular search engine in the world, so it’s no surprise that businesses are trying to take advantage of its power. One way to do this is by using Google Reviews to improve your online reputation management (ORM). But what exactly are Google Reviews? 

This article will explain everything you need to know about Google Reviews, including how to get them and use them to improve your ORM. 

But before we get started, let’s first look at online reputation management and why it’s so important. 

Online reputation management (ORM) 

This is the process of building, maintaining, and improving the reputation of a person or business online. It’s important because your online reputation can significantly impact your success. 

Potential customers will often research you online before doing business with you, and if they don’t like what they see, they might take their business elsewhere. That’s why it’s important to ensure your online reputation is as strong as possible.

Google reviews

These are online testimonials left by customers on your Google My Business page. These testimonials can either be positive or negative. 

Positive reviews can improve your online reputation by showing potential customers that you’re a reliable and trustworthy business. 

In contrast, negative reviews can damage your reputation and make potential customers less likely to do business with you.

How to get positive Google reviews

1. Simply ask your customers to leave a review on your Google My Business page. You can do this in person, over the phone, or through email. 

1. You can also offer incentives in exchange for positive reviews. For example, you could offer a discount on a future purchase or give away a free product or service. 

1. Always provide excellent customer service. If you exceed your customers’ expectations,  they’ll be more likely to leave a positive review.

How to use Google reviews to improve your ORM 

• Use negative reviews as an opportunity to improve your online reputation

If you see a negative review on your Google My Business page, don’t panic. Instead, use it as an opportunity to show potential customers that you’re a business that cares about its customers. 

Respond to the review in a professional and positive manner, and offer to make things right. This will show potential customers that you’re a business that cares about its customers and is willing to go the extra mile to make things right.

• Leverage positive reviews to improve your online reputation 

Positive reviews show potential customers that you’re a reliable and trustworthy business and can help you attract new customers. When you get a positive review, be sure to share it on your website and social media pages to show potential customers that you’re a business worth doing business with. 

Key Takeaway 

Whether you’re a small business owner, a solopreneur, or a large corporation, online reputation management is important. It’s the key to attracting new customers and maintaining a strong relationship with your current customers. Be sure to leverage Google reviews to improve your ORM and ultimately grow your business! 

If you are looking for help with your Online Reputation Management, feel free to contact the best SEO company in Phoenix – WSI. We are a reputable company offering the best internet marketing Phoenix area offers. 

Our team of experts can help you create and implement an effective ORM strategy that will help you attract new customers and grow your business. 

Give us a call today to learn more!