Artificial intelligence (AI) has rapidly become a key player in the digital landscape, transforming how businesses operate and communicate with customers. In fact, AI technology is being populated on such a scale that the global market value of AI is expected to reach $1,394.30 billion in 2029, from $387.45 Billion in 2022.1
This has led to a huge influx of AI apps that companies like WSI – the best digital marketing company in Phoenix – leverage to help businesses optimize their operations, improve customer experience, and gain a competitive advantage.
But how exactly do these apps fit into a digital strategy? This article will answer that question and more! We’ll look at the benefits of AI apps and how businesses can integrate them into their existing digital strategy.
But first, let’s look at what AI apps are to help you better understand their role in digital transformation.
What is an AI App?
An AI app is an application powered by artificial intelligence technology. This technology mimics the decision-making process of a human, allowing it to learn from data and improve its performance over time. AI apps are designed to automate tedious tasks, process large data sets quickly, and uncover insights that would otherwise go unnoticed.
Benefits of AI apps in your Digital Strategy
Many day-to-day tasks in a business can be repetitive and time-consuming. For example, checking documents for flaws, mailing thank-you notes, collecting data, performing basic analysis, providing customer support, and more.
AI apps can automate these tasks, freeing up the employees’ time to focus on creativity or other areas that require distinctively human expertise. This can increase efficiency and productivity, ultimately saving time and reducing costs.
Enhanced Customer Experience
AI apps can also play a crucial role in enhancing the customer experience. By using machine learning algorithms, AI apps can analyze customer behavior patterns, preferences, and purchase history to deliver personalized recommendations and offers.
They can also automate customer support, providing 24/7 service and resolving queries quickly and efficiently. This can lead to higher customer satisfaction and loyalty, ultimately increasing revenue and brand reputation.
Unlike humans, AI apps can process and make sense of big data in less time, identifying patterns and insights that may not be visible to humans. This can lead to more informed and data-driven decision-making, helping businesses to optimize their operations, reduce costs, and identify new opportunities. For example, an AI app could analyze sales data to identify the best-selling products, helping businesses to adjust their inventory and pricing strategies accordingly.
Plus, research shows that human beings are driven by emotions.2 Therefore, using AI apps can also help businesses to make more objective decisions, reducing the impact of human bias and increasing the likelihood of success.
Integrating AI Apps into your Digital Strategy
Now that you know how AI apps can benefit your digital strategy, let’s look at how you can integrate them into your existing strategy.
Here are some tips to get you started:
Understand your Business Needs and Choose the Right App
Different AI apps have different capabilities and functions. Therefore, it’s important to understand your business needs and identify specific areas where AI apps can add the most value.
For example, if your business is struggling with customer support, you might want to consider an AI-powered chatbot to automate responses and resolve customer queries quickly.
Alternatively, if you need to optimize your supply chain, you might want to consider an AI app that can collect and analyze data to identify inefficiencies and opportunities for improvement.
Integrate AI Apps into your Existing Systems
The effectiveness of AI apps is greatly enhanced when integrated into your existing digital systems. This can include your CRM, eCommerce platform, or even your social media channels. By integrating AI apps into these systems, you can ensure they have access to the data they need to make informed decisions and provide personalized recommendations.
Monitor and Evaluate Performance
With everything in place (the right AI app integrated into the correct system), it’s important to track and evaluate the performance of your AI apps to ensure they are delivering the expected benefits. You can evaluate metrics such as efficiency, customer satisfaction, and ROI. This can help you identify any issues or areas for improvement and make necessary adjustments to optimize the app’s performance.
AI apps can be a powerful tool for businesses looking to improve their digital strategy. By understanding the benefits discussed above and integrating the right AI apps into your existing systems, you can increase efficiency, enhance customer experience, and ultimately gain a competitive advantage.
However, to ensure you get the mo6st out of your AI apps, it’s important to work with WSI – the best digital marketing company in Phoenix. We are a reputable and experienced digital company that can help you identify the right AI apps for your business and seamlessly integrate them into your digital strategy.
Contact us today and let the best digital marketing agency in Arizona help you transform your business with AI technology!