Hashtags allow social media users to explore content easily. If they come across a post they like and want to see more content like it, they can click on one of the tags on the post and find what they need. It’s a handy search and exploration tool that helps generate more traffic. Platforms like Instagram also allow users to follow particular hashtags so they don’t need to seek out content they may find interesting. For example, users interested in drawing can follow the #drawing or #sketching and see all of the content with these tags.
That’s why it is not surprising that marketing experts take full advantage of this tool in their campaigns to draw more attention to their brand. There are many ways to incorporate hashtags into your strategy for social media marketing in Phoenix, AZ, including:
- Focus on Simplicity and Relevancy
While social media platforms have made tags clickable, it is still essential to keep them short and sweet. Make sure your tag is relevant to the content and easy to memorize. For example, if you’re a bakery platform, you can use hashtags like #funbakingtips or #easycakerecipes in your campaigns. These tags are connected to your content, easy to remember and attract attention. They will immediately attract the user’s attention and encourage them to explore more.
- Find Which Hashtags Are Trending
Trending tags will take your content to thousands, if not millions of other social media users. These tags are often displayed prominently on all social media platforms and attract the attention of even the most casual explorers. There are many tools available online to help you find what’s trending your field. Tools like Sprout Social, Hashtagify, Trendsmap, etc., can help you find and analyze trending tags.
Don’t use hashtags that aren’t related to your industry or content because that can be considered spamming. If you want to run a successful social media marketing in Phoenix, AZ campaign, it is crucial to avoid the spam label. Don’t use a popular hashtag like #Wimbledonfinals if your company sells power tools. All the trending tags you include in the post should describe your content well.
- See What Others Are Posting
Be sure to explore the content in the trending hashtags before you use them. Look at what other people are posting and explore similar content from industry influencers. This will help you see what attracts the most attention from your target audience and refine your content accordingly. Studying the competition will help you create content that appeals to the users but also stands out as unique and interesting.
- Create A New Tag
Creating a new tag is a great way to kickstart an online conversation and encourage customers to participate in it. This strategy capitalizes on the power of social movement and user-generated content to bring more attention to the brand. You can create a hashtag that asks customers to share their first experience with the brand or something similar. These campaigns have the potential to go viral.
- Don’t Overuse Hashtags
It is never a good idea to stuff your post full of hashtags, especially if you want to create successful campaigns for social media marketing in Phoenix, AZ. Use tags only if they describe your content and will attract positive attention to your brand. Use between two and five tags in your posts for the best results.
If you follow the tips mentioned above, you should be able to create a solid campaign that draws a lot of traffic to your profile.
The experts at WSI are familiar with the ins and outs of all social media networks. If you’re looking for reliable social media marketing in Phoenix, AZ, give us a call.