Website: https://newmexico-metals.com/
Industry:
Metal Supplier
Services Provided:
Local SEO & Content Marketing
Challenge:
- Brand new website and website was struggling to get traction
- The existing content was insufficient to attract visitors and facilitate conversions.
- Enhancing the website's visitor numbers and broadening the customer base was essential.
- It was crucial for the business to establish and reinforce their brand's presence and trustworthiness in the market.
- The website's design and functionality needed to be optimized for lead generation.
WSI Solutions:
WSI initiated the project by performing an in-depth digital assessment and market comparison, evaluating current resources and the website's visibility online. Drawing from these insights, WSI developed a strategic plan for the website and formulated an extensive on-page optimization strategy that included in-depth keyword analysis and content development. New, keyword-rich content was introduced to enhance search engine visibility, with a focus on local SEO to ensure relevance for community-based searches. Additionally, strategies for conversion rate optimization were implemented to boost lead generation.
The Results:
The website showed drastic improvement owing to our digital marketing efforts. Last year 2023, we witnessed improvement in the most critical areas. We not only succeeded in improving their organic ranking, brand awareness, and conversions, but we saw a great boost in engagement.
- Organic traffic went up by 292.37% in 2023 as compared to 2022
- The Page views have increased by 89.4% in 2023 as compared to 2022
- Sessions on the website increased by 91.86%.
- 12 keywords are ranking on the first page of Google
- Goals conversions increased by 189% in 2023 compared to 2022
- We are seeing continuous improvement in the organic and referral traffic for the site
- The client is pleased with the outcomes. Our work has helped their brand new company grow significantly