4 Social Media Marketing Mistakes To Avoid

4  Social Media Mistakes Every Business Should Avoid

In this blog we are going to focus on social media, providing common social media mistakes that businesses are repeatedly making, even without realizing it. There are also must-know tips that businesses could use to get the most out of your social media marketing efforts.

Consumers are using social media throughout their buying journey. Here are some stats supporting this-

  • At least 50% of consumers search for local businesses on social media.
    (source: Think with Google)
  • 78% of local mobile searches result in an in-store purchase.
    (source: ComScore)
  • 71% of consumers are more likely to
    buy from a brand after a positive social media experience.
    (Source: Sproutsocial)
  • 78% of consumers trust social media reviews as much as personal recommendations.(Source: Brightlocal.ca)

Mistake #1: Unsearchable business page and ignoring key info

  • No address of a physical location, no directions
  • No info about working hours / delivery options
  • No contact info: phone number, email
  • Not using native “Shop now” or “Book now” buttons
  • Not using consistent branding across socials

So, make your page searchable–

  • Update address and embed the map
  • Add contact info
  • Upload images of the shop / cafe / salon
  • Mention service and delivery options
  • Add “Order now”, “Book now” buttons

Mistake #2: Posting irrelevant / poor content

  • Not making a safety statement on the page
  • Not posting to the page regularly
  • Posting generic content that doesn’t engage the audience
  • Avoiding interactive content formats (videos, polls)

Create a proper content plan following these guidelines-

  • 40% of engaging content
    • (questions, polls, and quotes)
  • 30% of promotional content
    • (special offers, and discounts)
  • 20% of educational content
    • (pieces of advice, tips, and hacks)
  • 10% of curated content
    • (content from other industry experts)

Here are the suggestions for best posting times on Facebook & Instagram-

Facebook:

  • Thursday and Friday between 1:00-3:00 PM

Instagram:

  • Between 9:00-11:00 AM

Mistake #3: Not connecting with followers

  • Not answering comments
  • Not replying to reviews
  • Ignoring inbox

Make sure you are interacting with your followers-

  • Respond to direct messages
  • Answer to reviews, especially negative
  • Interact in comments

Mistake #4: Not using analytics tools

  • Not tracking reach and engagement metrics
  • Not staying in the loop of overall page performance

Keep an Eye on Your Performance

  • Track post reach and engagement
  • Check which posts perform best
  • Use your post performance to guide your future social content calendar

Building your brand takes time and resources, and in today’s connected world, the reputation that you’ve worked so hard to build can be tarnished with just a few keystrokes. Your company’s information can quickly go viral, which is great – if it’s the kind of information that draws in consumers. Like it or not, what’s said about your company online can make or break your success. Fortunately, utilizing social media and content can help you to improve your digital reputation. Get in touch with WSI Phoenix for help in improving your digital reputation via an effective social media strategy.

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