You have one hour until your new website launches, and you’re feeling good as you put the finishing touches on that last landing page. But wait! You suddenly remember that one blog post you should have written weeks ago but kept putting off. The clock is ticking and anxiety is high as you spin around in your swivel chair, waiting for inspiration to strike.
While writing on a deadline is nothing new, here are some helpful tips to keep in your back pocket for the next time you’re frantically typing in efforts to beat the clock.
- Know your audience
Who is reading your writing? What is their demographic? What led them to your website? These are all crucial questions to consider before hitting ‘post.’ What you write must resonate with the reader, so tailor your copy to keep them interested and coming back for more as .
2) Make your content easy to read
People spend hours per week on their smartphones, clicking through apps and surfing the web. Small screens and the need to scroll mean that your aim should be to make your points concisely and as quickly as possible to minimize excessive scrolling. Readers should be able to quickly skim through your website, understand its context, and walk away with the main points. You can cultivate this through a variety of formatting techniques, including:
- Bullet points
- Numbered lists
- Block quotes
- Bold, italicized, or underlined copy
- Section headers
3) Ask yourself some key questions
While that blinking cursor stares back at you atop a blank Word document, ask yourself…
- What do my readers consider valuable?
- What questions might a website visitor have?
- What type of content does my audience like to read?
Focus on your audience and the kind of content they most engage with. Use these insights to understand their interests and to determine how you can provide value to them.
Face it – you are busy. Between running and growing your business, you have little to no time to focus on your website. Why not consider utilizing that time for other tasks and instead outsourcing web design and web copy creation to a company like WSI? Based out of Phoenix, Arizona, WSI works with companies to help them grow and develop. WSI can tackle any challenge from building a website from scratch to developing a successful SEO strategy for your business to even creating personalized content for your site. With their assistance, you can rest assured that your website is in good hands.
5) To, Two, or Too?
Proofread, proofread, and proofread! It seems like a no-brainer, but so many folks skip out on double-checking their work for errors. Content is the most important element of any marketing strategy so always make sure to read over your posts to avoid both spelling and grammar errors, which can make your website lose credibility. Additionally, it can be helpful to hand over your draft to someone else to get their feedback and ensure that your article makes sense.